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First Quality introduces MaxSorb™+ Zone for bladder control pads, providing faster absorption to help support skin health

Pads absorb up to 50% faster and come with 24/7 clinical support

GREAT NECK, NY (Apr. 28, 2022) — First Quality Products, Inc. is launching a new technology for bladder control pads called MaxSorbTM+ Zone, providing enhanced rapid absorption to help keep skin dry all day and support skin health. Pads that use First Quality’s MaxSorb+ Zone absorb up to 50% faster.*

First Quality® Supports Cancer Research, Care, and Education at the Memorial Sloan Kettering Cancer Center

Great Neck, NY, February 4, 2022 – The Memorial Sloan Kettering Cancer Center (MSK) has been recognized for over 30 years by U.S. News & World Report as one of the top cancer hospitals in the nation. The teams at MSK are transforming the way that cancer is treated, turning their groundbreaking research into life-saving care. Over the last five years, First Quality® has donated $1.25 million to MSK in support of cancer research, treatment, and education.

Building Community with Habitat for Humanity® of Anderson County

Anderson, SC, January 25, 2022 – Each year, the First Quality Tissue team in Anderson, South Carolina, joins a build for Habitat for Humanity® of Anderson County. They spend two days working on site at a home build, putting up framing, hanging drywall and installing windows – whatever is needed to help a family realize their dream of home ownership. The Habitat for Humanity mission is one that aligns with First Quality’s own belief that everyone deserves access to high quality, affordable essentials.

Finding New Ways to Make Things Better: First Quality’s Sima Delafraz Featured in Chain Drug Review 

Our Global Leader of Sales and Marketing, Sima Delafraz, recently shared her thoughts with Chain Drug Review on First Quality's clinical approach to health and wellness, from product development to caregiver education.

"Often, family caregivers take on the role unexpectedly, and it can feel overwhelming. That’s why the support we provide is just as important as the products themselves."

FT with cuties logo

Cuties Diapers Welcomes Fantasia as New Brand Ambassador

Great Neck, NY, May 13, 2021 – Grammy-winning superstar Fantasia is teaming up with Cuties® diapers as a brand ambassador. The singer, actress and author is expecting her third child this summer, a daughter named Keziah. Fantasia and her husband Kendall Taylor have chosen Cuties diapers to be worn by their baby girl and want to share their experience with fans.
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First Quality® Teams Up with Cradles® to Crayons to Address Urgent Need for Diapers

Boston, MA, May 11, 2021 – As presenting sponsor for the Gear Up for Baby campaign, First Quality Consumer Products, LLC ("First Quality") is helping Cradles to Crayons raise awareness about the urgent need for diapers across America.

First Quality® Exits Tampon Business to Focus on Growth Opportunities.

GREAT NECK, NY Apr. 14, 2021 – First Quality® Enterprises, Inc. announced today that its affiliate, First Quality Hygienic, Inc., will discontinue manufacturing and selling tampons in summer 2021.

First Quality® Teams Up with Cradles to Crayons® to Fight Childhood Poverty 

BOSTON, MA Feb. 16, 2021   – Shoppers who purchase Cuties® diapers are now supporting Cradles to Crayons® in its mission to provide essential items to children in need. First Quality Consumer Products, LLC (“First Quality”) has agreed to donate a portion of proceeds from its Cuties® diaper sales to the national nonprofit. 

First Quality Introduces Incognito® by Prevail® for Discreet Protection Against Life’s Leaks

GREAT NECK, NY, Jan. 18, 2021  – First Quality Products, Inc. is proud to introduce Incognito® by Prevail®, a line of 3-in-1 feminine pads with multi-fluid technology to provide protection, discretion and support for life’s many moments — even the surprising ones. 

First Quality Tissue to Expand its Ultra-Premium Towel and Tissue Products Manufacturing Capabilities

Great Neck, NY, July 23, 2020 --  First Quality Tissue – is pleased to announce its plans to install two new state-of-the-art Thru-Air-Dried (TAD) technology tissue machines each with complete lines of converting equipment.

First Quality Makes Donations in Support of Pandemic Relief

Great Neck, NY, April 3, 2020 – First Quality Enterprises, Inc. would like to share an internal communication sent to our Team Members today related to the efforts we have taken to support our communities during this difficult time.
The Balancing Act

The Balancing Act featuring: Prevail®, The Protective Hygiene Authority

First Quality Products, Inc.'s  Sima Delafraz, Global Leader of Sales and Marketing and Michele Mongillo, Global Clinical Leader, sat down with Olga Villaverde from Lifetime’s morning show, The Balancing Act, to discuss incontinence, common misconceptions, and ways to manage bladder leakage.

KTLA5's LA Unscripted’s Style Smart segment featuring: Prevail® and Cuties®

First Quality Products, Inc.'s  Sima Delafraz, Global Leader of Sales and Marketing, sat down with Anya Sarre, KTLA5’s go-to Style Expert, during  LA Unscripted’s Style Smart segment to discuss all things Prevail® and Cuties®! 

Featured Story: American Red Cross of Long Island Honors Supporters and Volunteers

On Friday, June 15, 2018, First Quality Enterprises, Inc. ("First Quality") was among those supporters honored by the Red Cross of Long Island at the Carltun in East Meadow, NY. First Quality was awarded the notable "Disaster Response Hero Award" for its 2017 contributions towards supporting relief efforts following the devastating hurricanes and wildfires. First Quality, a proud supporter of the Red Cross since 2010, was honored and humbled to receive this award. 

Worldwide Business with kathy ireland®: See First Quality Introduce Their Leading Adult Incontinence Brand

Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with First Quality Products, Inc.'s  Sima Delafraz, Global Leader of Sales and Marketing and Michele Mongillo, Global Clinical Leader (First Quality Products, Inc. and its affiliates are collectively referred to as "First Quality"). The company executives will be discussing Prevail®, a leading US  brand of adult incontinence products.

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