Baby Care


Bringing Our Absorbent Hygiene Expertise to Our Youngest Users

Our baby care products are created from our passion to keep your loved ones more comfortable. As a leading provider of baby care products, we're always hearing from parents. We listen carefully to their needs and reimagine the products that will make their lives better, creating some of the most advanced, comfortable, and affordable diapers and wipes in the market today.

Product Types



Training Pants

Training Pants


Baby wipes

Training Pants

Youth Pants

Our Baby Care Product Facilities


Macon, GA Campus

580+ Total team members
1.000,000 Total square ft.

Full Service Store Brand Innovations & Growth Services

Our full suite of growth services will help you sell more, and sell more effectively – from creating innovative products driven by consumer and industry insights, to manufacturing them from end-to-end to ensure that highest quality and value, to developing the effective marketing programs that get them to more consumers.

The First Quality Difference


Innovative materials

Creating innovative materials for delicate baby skin

Single press open

Wipes dispensers that open with the single press of a button

Cottony soft

Cottony soft materials surround babies in comfort
Baby Care

We keep millions of babies dry every year


Our Brand: Cuties®

Cuties is our own line of baby care products, created with the highest standards of quality, efficiency, and value. Find out how you can pass this experience on to your retail partners.

Cuties®: Charitable Giving

Cuties has donated thousands of diapers to children in need through organizations like Cradles to Crayons® and we’re not stopping there; A portion of proceeds for every Cuties diaper case sold goes directly to Cradles to Crayons to help them assist as many children as possible.

Partner with Us

See how we're making things better, and experience the best quality and value in baby care products today.