First Quality Launches PrevailĀ® Neutral Underwear in Black


Ultra-soft, body-contouring underwear provides up to 10 hours of bladder protection 


GREAT NECK, NY (July 8, 2024) — Women managing bladder leaks no longer have to choose between superior protection and underwear that makes them feel great. First Quality Products, LLC. has launched Prevail® Neutral, protective underwear now available in a sleek black design with an ultra-soft feel and body-hugging fit.



“In launching Prevail Neutral, we started with black because it’s a standard neutral color for intimate wear, and women increasingly want bladder protection products that look and feel like regular underwear,” said Kristy Rothberg, head of marketing for First Quality’s Absorbent Hygiene division. “We’ve reimagined our Prevail protective underwear to better meet the needs of women who are managing incontinence and don’t want to compromise on comfort or style.”


Designed for premium comfort and discretion, Prevail Neutral underwear includes MaxSorb™ gel technology and delivers up to 10 hours of bladder protection. With Omni-Odor Guard® Technology to stop odors before they start, women can feel confident wearing Prevail Neutral underwear during the day or at night.


The underwear’s high-waisted fit and body-contouring design provide support and help eliminate panty lines. First Quality plans to expand style offerings and add more colors to the Prevail Neutral line in 2025.


“It’s common for women to experience bladder changes as they age, especially during menopause,” said Rothberg. “Our Prevail Neutral underwear meets women where they are on their journey, and hopefully empowers them to embrace each stage of life.”


Prevail Neutral underwear in black is now available on


About First Quality

The First Quality Group of companies is a closely held, diversified group of companies manufacturing, selling and distributing branded and private label absorbent hygiene, paper and packaging products into the healthcare, retail, and commercial channels. First Quality is dedicated to meeting the demands of the market by providing innovative and high-quality products manufactured utilizing state-of-the-art technology. For more information, please visit


First Quality is a registered trademark of First Quality Enterprises, LLC.


About Prevail

A leading choice among healthcare professionals, Prevail® is First Quality’s own brand of adult incontinence products. Available to consumers online and through select retailers, Prevail products are designed to provide superior protection, discretion and comfort while supporting skin health. Consumers with questions about incontinence care can reach Prevail’s confidential eNurse™ team 24/7. To learn more, visit


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