Over 37 million baby diapers and 17 million baby wipes distributed since 2021
GREAT NECK, New York (September 14, 2026) – First Quality®, the maker of Cuties® diapers, is celebrating five years of partnership with Cradles to Crayons®, a national nonprofit focused on helping children access the clothing and other essentials, such as diapers, that they need. Since 2021, First Quality has donated a portion of all Cuties diaper sales to Cradles to Crayons—more than $4 million so far. Over the past five years, support from First Quality has enabled Cradles to Crayons to provide more than 37 million diapers and 17 million baby wipes to families across the U.S.
While National Diaper Need Awareness Week is September 14 - 18, consistent access to diapers is a daily challenge for many parents and caregivers. In fact, nearly one in two U.S. families* struggle to access enough diapers for their children. Cradles to Crayons works to alleviate this pressure by providing free diapers through service partners such as schools, daycares and community organizations in Philadelphia, Boston and Chicago.
A recent analysis of an ongoing diaper distribution pilot in Boston demonstrates the economic and health benefits for families when they have adequate access to diapers. The pilot includes participation from Cradles to Crayons and distribution of free Cuties diapers.
“Without diapers, parents may not be able to enroll their children in daycare, which can impact employment and financial stability. Meanwhile, trying to make a limited supply of diapers stretch over several days can lead to severe diaper rash and health issues,” said Christine Morin, chief executive officer of Cradles to Crayons. “The ongoing support provided by First Quality, along with their volunteer and advocacy efforts, helps us meet urgent needs in our communities.”
*Source: National Diaper Bank Network
About First Quality
Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania, into a group of companies that employs more than 5,000 team members. With operations across the U.S. and Canada, First Quality provides high-quality personal care and household products for large retailers and healthcare organizations as well as flexible packaging solutions and high-definition printing. For more information, visit www.firstquality.com
About Cuties
Cuties is First Quality’s own brand of baby care products, created for a new generation of parents with the highest standards of quality, efficiency and value. Thoughtfully designed and responsibly made, Cuties products are designed to be super-soft, super-absorbent and super-safe for babies’ sensitive skin. Learn more at www.cuties.com
About Cradles to Crayons
Cradles to Crayons (C2C®) is leading the way to end clothing insecurity for children by providing new and gently used clothing and other essentials—free of charge—to children experiencing homelessness, crisis or low-income situations. Through local clothing donation collections, education, advocacy, and mobilizing 50,000+ volunteers annually, the nonprofit distributes more than one million packages of bundled clothing and essentials, including 15 million individual items, a year to families in Chicagoland, Greater Philadelphia, and Massachusetts (headquarters), in collaboration with a network of over 450 service partners.
Founded in 2002, Cradles to Crayons’ strong financial health, ongoing effectiveness and reliability have helped it earn a Four-Star Rating from Charity Navigator every year since 2009. Learn more at cradlestocrayons.org.
Media Contacts:
First Quality: media@firstquality.com
Cradles to Crayons: glimmercommunications@gmail.com
First Quality is a registered trademark of First Quality Enterprises, LLC
Cuties is a registered trademark of First Quality Baby Products, LLC
