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First Quality Announces Purchase of Henkel’s Retailer Brands, Expanding Product Portfolio

GREAT NECK, NY (Feb 7, 2025) — First Quality Enterprises, LLC has signed a definitive agreement to acquire Henkel’s Retailer Brands business in North America. The acquisition enhances First Quality’s existing store brand product portfolio by adding detergents, fabric finishers and dishwash categories.

First Quality Joins Caregiver Action Network’s Corporate Leadership Council

GREAT NECK, NY (Nov 25, 2024)  — First Quality is joining the Caregiver Action Network and its Corporate Leadership Council in a year-long partnership to help caregivers who have a family member with incontinence connect to useful resources, build community and find the support they need.

Menopause

Embracing Life’s Changes, Together: First Quality recognizes World Menopause Day and encourages open conversation

October 23, 2024 - Roughly half of the global population will experience menopause, but everyone should understand what that means. As a leading manufacturer of bladder leakage and menstrual care products, we want to help broaden the conversation on menopause and invite everyone to join.

First Quality supports hurricane relief efforts with funding and product donations

GREAT NECK, NY (Oct 15, 2024)  — To support relief efforts following Hurricanes Helene and Milton in the Southeast United States, First Quality is donating $100,000 to the United Way Disaster Relief and Recovery Fund. The company has also donated more than 1,400 cases of paper towels and bath tissue and approximately 4,000 cases of baby diapers to emergency responders.

First Quality and the Macon Bacon baseball team partner to strike out diaper need

MACON, GA. (Sept. 24, 2024)  — This year marked the first season of First Quality’s three-year Macon Bacon sponsorship. By the end of the season, 240 opposing batters had struck out during home games, meaning First Quality will donate 240 cases of diapers to Mother’s Nest – amounting to more than 24,000 individual diapers. In addition, First Quality has agreed to make an additional donation (above and beyond the 24,000-sponsorship amount) of over 246,000 diapers to Mother’s Nest.

First Quality tackles period poverty in partnership with Moisson Montréal and Monthly Dignity

MONTRÉAL (Sep. 11, 2024) - Since 2019, First Quality has donated more than 1 million products — primarily menstrual pads — to Moisson Montréal, which in turn provides the pads to community-based organizations such as Monthly Dignity. Watch to see how together we’re working to fight period poverty.

First Quality Tissue to Expand its Ultra-Premium Towel and Tissue Products Manufacturing Capabilities

GREAT NECK, NY, August 14, 2024 — First Quality Tissue is pleased to announce another major expansion initiative. The expansion includes a commitment to install two new state-of-the-art Thru-Air-Dried (TAD) paper machines with associated converting facilities at a new location to be announced in the near future. The company estimates the first paper machine to be operational in 2027; with the second machine coming online approximately eighteen months thereafter.

First Quality Launches Prevail® Neutral Underwear in Black

GREAT NECK, NY (July 8, 2024) — Women managing bladder leaks no longer have to choose between superior protection and underwear that makes them feel great. First Quality Products, LLC. has launched Prevail® Neutral, protective underwear now available in a sleek black design with an ultra-soft feel and body-hugging fit.

First Quality and Cradles to Crayons Celebrate Three Years of Partnership to Fight Diaper Need

GREAT NECK, NY (June 24, 2024) — Since 2021, Cradles to Crayons and First Quality Baby Products, LLC have worked together to address diaper need, providing more than 20 million diapers and 10 million baby wipes to families across the United States. First Quality®, the maker of Cuties® diapers, donates a portion of all Cuties diaper sales to Cradles to Crayons – more than $2 million so far.

First Quality Announces Baby Care Expansion in Macon, GA

MACON, GA. (May 23, 2024) — First Quality has announced that a $418 million baby care expansion will take place at the site of its current manufacturing facility in Macon, Georgia. The expansion will create 600 new jobs and increase capacity for diapers and training pants by 50%.

First Quality Appoints Tonny De Beer as Chief Product Innovation Officer for Absorbent Hygiene Division

GREAT NECK, NY (May 10, 2024) — First Quality announced today that Tonny De Beer has joined the company as chief product innovation officer for the Absorbent Hygiene division. In addition to leading all Absorbent Hygiene innovation initiatives, De Beer is also heading the division’s quality and regulatory functions. 

First Quality Appoints Allen Bodford as President of its Absorbent Hygiene Division

GREAT NECK, NY (Mar. 26, 2024) — First Quality has named Allen Bodford as president of its Absorbent Hygiene division, effective immediately.

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First Quality announces the next phase of their investments and growth in the absorbent hygiene market

Great Neck, NY (March 15, 2024)  – First Quality is pleased to announce another round of exciting expansions in support of our mission to Make Things Better. Estimated to complete in 2025 to support growing demand, expansions will include an investment in a new manufacturing facility, new manufacturing lines, and a new state-of-the-art warehouse facility.

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