For millions of families across the United States, keeping a baby clean and dry is a daily struggle. Diaper need is a growing public health crisis, and yet, it remains shockingly invisible.
National Diaper Need Awareness Week (Sept. 15 – 21, 2025) is our chance to speak up, show up and make a difference.
Here’s what you need to know about diaper need in America:
Join us in supporting parents and caregivers
Through our national partnership with Cradles to Crayons, First Quality is committed to fighting diaper need year round. Since 2021, our partnership has provided over 30 million diapers and 20 million wipes to families in need. A portion of all sales of our Cuties® diapers supports Cradles to Crayons—more than $3 million so far.
National Diaper Need Awareness Week is a chance to educate, volunteer, and donate – because no parent or caregiver should have to face this challenge alone.
* Source: “The NDBN Diaper Check 2024: Diaper Insecurity Among U.S. Children and Families,” National Diaper Bank Network, 2024
