Our People.
Market Intelligence Manager
Location: King of Prussia, Pennsylvania
This position will be responsible for managing the activities of the market intelligence department, including overseeing the use of analytic techniques to determine consumer insights that affect our business.
Duties Include:
- Develop & execute market research strategies to interpret and predict consumer trends
- Manage syndicated data purchases and the subsequent analysis/reporting to appropriate internal departments
- Create a Competitive Intelligence discipline and method to provide insights
- Apply Category Management principles to our customers' business to facilitate our ability to provide solid plan-o-gram recommendations
- Formulate market research proposals and monitor research projects
- Provide management & direction to the analytical team
The successful candidate will have the following skills:
- Bachelor’s degree in Marketing/Business Administration or related discipline
- Minimum of 7 years of experience in market research, category management, competitive intelligence or related field
- Extensive knowledge of syndicated data products and the ability to translate them into best-in-class solutions
- Outstanding interpersonal and communication skills
- In depth knowledge of MS Office
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